What is SEO (Search Engine Optimization)?

     You have created your own website. What to do with it? If visitors are not coming to your site, the site is useless. There are lots of ways to promote your website. One technique which is popular nowadays is SEO (Search Engine Optimization). SEO is a way that drive traffic to your website.

What Is SEO?

SEO is an acronym of Search Engine Optimization. It is the procedure of increasing hits by increasing popularity of your website on Search Engine Results Pages. You can increase ranking of your website on different search engines like Google, Yahoo and Bing for different key words and phrases. 

For example: You have a new photography site but If someone searches for "Best Photographers"(Best Photographers is a key-phrase), your site will not appear between any page of search engine. So your target is to optimize your site for the key-phrase "Best Photographer". 

How to Optimize

The optimization contains so many techniques and tricks. Everyone uses what he likes. Basically the need is to know what people are searching for the most.

For this purpose you can use “adword tool of google” and "semrush"

By typing and searching your relevant phrases in this tool you would able to know that what people are searching the most. This tool also let you know the competition level and the searching region.

We should use such key phrases that have low competition but high search rate. 

Now after selecting the targeted keyphrases, next step is to utilize them on your site. This step requires a lot of care. Using the targeted or optimized phrases again and again can simply harm your site. So using the content for site needs a lot of care. Here are some tricks that sometimes people use. Such as they make their targeted key phrases a link. All this optimization is called "On page SEO". 

Another element of SEO is "off page SEO". Which actually contains marketing your content through different ways. 

(Blog writing, Blog Commenting, LinkAds, Forum posting,Directory Submission)

Off Page SEO Strategies

• White-Hat SEO
• Black-Hat SEO

White Hat SEO

As the name shows, White-Hat SEO is a clean and ethical use of different methods, techniques, and strategies approved by search engine and there is no deceive. As it takes time to practice it, along its high initial cost but in the long run you can save your cost.

Black Hat SEO

On the other hand Black-Hat SEO uses shortcut tools and methods to make website visible and highly ranked in search engine results. But in the long run this can ruin your business reputation among search engines. Also there is a chance that your site will completely block. And that means no more business.

 So to get sustainability of your website, one should apply White-hat SEO tactics.

Advantages of SEO

• It promotes  your business
• It increases traffic on your website
• You can get traffic of your own choice from different sites
• More traffic means more ROI(return on investment)
• Increased visibility leads to higher sales and higher profit rate
• It helps you to gain competitive advantage
• It increases brand visibility as more visitors come on your site
• It is cheapest marketing tool to promote your business

In my next coming topics I would try to explain each of the strategy of SEO in detail.

Thanks

Posted in: SEO