SEO and Google both are enemies of each other. People believe SEO as a protection shield against fighting with Google for getting a top position in search engines. I my opinion, Google is the king of search engines, so making google annoyed will directly impact your website. With the passage of time Google getting smarter and brilliant to catch the techniques people using through SEO. In this regard it has created the anti-spammers and anti-SEO algorithms to fight those trying to jump to the top positions through spamming and SEO. Those involve in any disliked activity are suffering from the worst positioning by Google.
Now what does that Mean? Can't Google and SEO be never friends? Is this fight forever?
Well, I think NO! You can make Google and SEO friends by adding some deliciousness in SEO. Believe me it is easy!
With the last update in Google Panda Update in November, most of the sites got the worst impact. Not just with the last, before that also many sites got a bad impact and thrown many positions back on Google. I was also a victim of this algorithm by Google. So I started observing what are the reasons of getting this position fall every time Google updates its Algorithm? Finally, what I revealed was to totally focus on natural internet marketing way. Natural Link Building ways can add taste to your SEO which definitely Google would like. As a result it would give some points to your website and your website could be on the top positions on search results forever (Even after the updates of Google Algorithm).
Social Bookmarking:
After the last couple of Google algorithm updates, social bookmarking has got real value in SEO. This is one of the necessary ingredient of SEO to add taste. With adding social share button, you are actually giving people an option to share your content to their profile. The sharing process can spread further in form of branches. In this way your content become more popular and gets more likes. When Google checks the popularity of your page in this way, it gives positive points to your page which results in increase in position.Article Writing:
Many people ignore this way in the sense of a hard task to do, but I think that for getting success you need to do few hard jobs. Article writing can bring some natural traffic to your website, which is considered good from Google. Google always likes the content and the links coming from the real content. If you write for different platforms and share your knowledge with some real links to your website, Google will definitely like that. This will help increasing your site position on Google.
Directory Submission:
This is easiest to find directory submissio0n site, but this is really hard to find high value directory within your budget or free. There are many directories that are totally spam or have not yet received any link. So your job is to find the directory with high authority links and totally relevant to your niche. This would not only bring visitors to your website, but also will help in improving your website rankings and familiarity.
Few years back, this was highly considered tactic to create back links to your website, but the things are different now. Google have got little strict about creating links through blogs comments. Earlier I was creating links through any kind of blog comments (Relevant and Irrelevant). But with the last few updates of Algorithm, Google is now dealing strictly with blog commenters. Although this tactic is not yet totally failed, but this has now least value and only relevant blog comments with real content and totally white-hat methods are acceptable.
Niche Sites Niche Tactics:
According to my observation in the last few months after the update in panda, Google reacts differently with different kinds of websites. If your website is relevant to Computer and Internet and online business generation can help your business to grow up, you really need to participate in Relevant Forums, Blogs and Social Networks, but if your website is relevant to some business that actually just need to appear online for acknowledgment of your business and no online sales or income, the tactics would work differently. This kind of business would require more directory submissions and sometimes your interview presence on different relevant blogs would help in improving your website ranks.So what is your plan? To make Google glad or Sad? If you have some patience, avoid spam and give some effort in link building through white-hat tactic, your website can appear on the top for last longer.
*NOTE: These were only Off Page Optimization Tactics. You web design, content, picture and other On-Page Optimization trends counts as well.
Mary is a professional Freelance Writer. Sharing the information based on her personal experiences and knowledge about Graphic Design, Web Design and other relevant topics.
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